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Our team

We believe an organisation performs at its best when people are at the heart of it.
It will continue to thrive when it is continuously innovating - improving its services, processes and/or products


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Counsellor and curator of good design

Peter Haycocks

Peter likes getting on his bike and taking on a challenge - has a passion that combines his training as a measurement physicist with his interest in functional design, technology and performance.

At the National Physical Laboratory Peter worked in optical and electrical measurement developing new measurement techniques and instrumentation such as the world's first mechanically-cooled cryogenic radiometer. Moving into business development and team leadership, Peter managed a team of scientists in delivering complex projects. Peter has coached numerous high growth and start-up entrepreneurs. He is results-driven, likes to make things happen, but believes work should be fun.

Racing in the southern ocean in the BT Global Challenge Peter experienced first-hand how, working together, people overcome the most hostile challenges nature can throw at them and how leadership and an individual's contribution can make a difference to team achievements. As a qualified coach and facilitator he is now focused on working with individuals and teams to help them achieve their innovation ambitions, to thrive and to grow.


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Communicator and keeper of the networks

Lisa Mynheer

Lisa keeps bees – combining her life science background with her fascination with how communities organise themselves to operate effectively.

Over her working life she has: had experience of working in the field of leukaemia research; managed the production of monoclonal antibodies; commercialised a diagnostic test as operations director for a new start-up company; managed a diagnostics network and delivered the UK's first fully equipped and managed micro-incubator for new diagnostic technologies; and mentored and supported entrepreneurs to turn their innovations into businesses.

Having observed the importance of the people in making things happen and had the opportunity to complete a PGCE in coaching and facilitation, Lisa is now focused on using these skills to support the change in culture required for the effective implementation of innovation management processes and new ideas.


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Navigator and honer of exceptional teams

Martin Smith

Martin likes history especially the social and industrial kind. He tries to find out a little about the local history of the places he visits and loves reading those blue plaques; actually any plaque – referred to as "pithy plaques" in the Smith family.

His first career was in marketing and sales management in fast moving consumer goods companies such as Unipart, Express Dairies, Wella Haircare and Spillers Foods, including a spell as Fred Flourgrader. Subsequently he has developed substantial experience in organisational and leadership development, including coaching leadership teams to identify innovative ways to move their organisations forwards. He is a qualified coach and practitioner for Belbin and Myers Briggs.

As a visiting tutor at the Leadership Trust, Martin was able to see the importance of knowing and controlling oneself, so that you can lead and enable others to progress, and this has shaped his subsequent work. Martin is passionate about helping people make sense of it all.




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"Here at Frugi we have worked with Peter for over 6 years. When we first met we were just going through our first growing pain barriers at around an £800K turnover and we were bursting out of the barns we housed our business in, on a little organic farm in rural Cornwall...

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